Lauren Sanders

29 September 2021

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Sports Traider ‘inspiring’ chain opens at The Potteries

Sports Traider are proud to announce the opening of our second store in the Potteries, Staffordshire.


Visitors will find plenty of brand names such as Regatta, Kickers, Tokyo and Speedo all priced at £5 or less.


Purchases help to support local communities with the charity providing sports participation and employment opportunities.



Founder and former Unsung Hero at the BBC Sports Personality Awards, Lance Haggith started the charity after seeing the benefits that sports gave to his own children and the positive impact on their social skills.


Lance said: “After starting out as a youth centre we primarily looked after young carers but then I started to notice children coming in without coats or sports footwear because they could not afford them, so I started to go into schools to ask for any unwanted equipment or training shoes and distributed them to children.”


As well as providing funding for sports activities, Sports Traider –  which has 10 shops in various locations throughout the UK – also champions inclusive employment in their stores by offering employment opportunities to ex-offenders and people with additional needs.


Lance adds: “Since opening the first shop in Hanley, we have helped to provide employment opportunities and supported young people, sports groups and other local organisations. Stoke-on-Trent is a great place and so many talented sports people have come from the City. We want to make sports as accessible as we can and over the years we have worked with young people who have gone on to play at Premier League Football teams and represented the UK in the Olympics.


Read more on one of our supporting partners site – Baba Baboon.